PRESS RELEASE

DXL Men’s Apparel Named Title Sponsor of Inaugural Frisco Bowl

FRISCO, Texas – ESPN Events, a division of ESPN, has announced DXL Men’s Apparel as the title sponsor of the inaugural Frisco Bowl played in Frisco, Texas. The game will be called the DXL Frisco Bowl.

“The DXL Frisco Bowl team is thrilled to have DXL Men’s Apparel partner with us in the inaugural year of the event,” said Sean Johnson, Executive Director of the DXL Frisco Bowl.  “We look forward to a successful partnership that will allow us to grow the event. We know this is going to be a first class event for DXL, the City of Frisco and the teams competing in the game.”

“Everyone at DXL Group is excited to be teaming up with the first annual Frisco Bowl and the surrounding community,” said David Levin, President and CEO of DXL Group. “We want to honor all the participants who have excelled through their determination and drive, and celebrate alongside the loyal fans who support them.”

The 2017 DXL Frisco Bowl will air on ESPN on Wednesday, December 20 at 8 p.m. ET/ 7 p.m. CT live from Toyota Stadium in Frisco, Texas. Toyota Stadium is the home of FC Dallas of Major League Soccer and host to the NCAA Football Championship Subdivision (FCS) Championship Game since 2010. It has a football capacity of 20,500.

Website: www.thefriscobowl.com  Twitter: @FriscoBowlGame Facebook: facebook.com/friscobowlgame

About DXL

DXL is a unique, all-inclusive superstore that offers one of the most extensive assortments of XL men’s clothing and shoes available anywhere. This “one-stop-shop” concept is designed to make the shopping experience more convenient and enjoyable. From value-priced private labels to high-end designer names, DXL offers thousands of styles in the widest range of sizes. The Company currently has 225 DXL retail and outlet stores in operation across every major metropolitan market in the United States.

All of the trusted brand-name favorites are here, including Polo Ralph Lauren, Lacoste, Reebok, Levi’s, Cutter & Buck, and Nautica. Experience the luxury of world-renowned designers such as Michael Kors, Jack Victor, True Religion, Lucky Jeans, Robert Graham, and Cole Haan. Plus, discover some new favorites in private label brands like Oak Hill, Harbor Bay, Synrgy, True Nation, and Gold Series.

In fact, DXL is the ONLY retailer that carries designer clothing from Brooks Brothers, Lacoste, Michael Kors, Reebok and True Religion in YOUR size! Plus, they feature Lucky Brand Jeans in exclusive washes you just won’t find anywhere else.

And with the most sizes available – Waists 38-64, Big Sizes XL-7XL, Tall Sizes XLT-6XLT plus hundreds of shoes in extended sizes 10-16 and widths to 5E – putting together the perfect wardrobe has never been easier.


ESPN Events ESPN Events, a division of ESPN, owns and operates a large portfolio of 31 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games; FCS opening-weekend game; 14 college bowl games, 11 college basketball events and two college award shows, which accounts for approximately 300-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. ESPN Events also manages the Big 12 Corporate Partner Program. Collegiate Football Academy Sports + Outdoors Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Bad Boy Mowers Gasparilla Bowl (Florida); Bahamas Bowl (Nassau); Birmingham Bowl (Alabama); Cheribundi Tart Cherry Boca Raton Bowl (Florida); Camping World Kickoff (Orlando, Fla.); Celebration Bowl (Atlanta); Famous Idaho Potato Bowl (Boise); DXL Frisco Bowl (Frisco, Texas); Gildan New Mexico Bowl (Albuquerque); Guardian Credit Union FCS Kickoff (Montgomery, Ala.); Hawai’i Bowl (Honolulu); Las Vegas Bowl (Nevada); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge (Baton Rouge, La.); Raycom Media Camellia Bowl (Montgomery, Ala.); The Home Depot College Football Awards (Atlanta) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth) Collegiate Basketball AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Ramstein Air Base, Germany); College Basketball Awards Presented by Wendy’s (Los Angeles); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s  Classic presented by Corona (New York City); Jimmy V Women’s Classic presented by Corona (Hartford, Conn.); NIT Season Tip-Off (Brooklyn, N.Y.); PK80 presented by State Farm (Portland, Ore.); Puerto Rico Tip-Off (San Juan); State Farm Champions Classic (Chicago) and Wooden Legacy (Fullerton, Calif.) For more information, visit the official website, Facebook, Twitter or YouTube pages. -30- ESPN Media Contact: Anna Negron at 860-766-2233 or [email protected]; @Anna_ESPN