PRESS RELEASE

Hawai‘i Bowl Names SoFi As New Title Sponsor

The Hawai‘i Bowl has named SoFi (pronounced so-FI) as its new title sponsor. The 17th edition of the SoFi Hawai‘i Bowl will feature the hometown University of Hawai‘i against Louisiana Tech on Saturday, Dec. 22, at 5:30 p.m. HT (10:30 p.m. ET) at Aloha Stadium and will air on ESPN and available via the ESPN app.

“On behalf of our executive committee and football fans across the islands, I’m pleased to welcome SoFi as our new title sponsor,” said Daryl Garvin, executive director of the bowl. “There is no place like Hawai‘i during the holidays and SoFi will quickly become a part of our holiday traditions in the islands and across the country with the ESPN telecast of the SoFi Hawai‘i Bowl.”

“SoFi is all about fostering and rewarding the ambition of our members, and the Hawai‘i Bowl annually celebrates the ambitions of two great teams,” said Margi Brown, vice president of marketing and media at SoFi. “We’re proud to be the Hawai‘i Bowl entitlement sponsor as well as a long-time partner of ESPN.”

Tickets are on sale for the 2018 SoFi Hawai‘i Bowl. Tickets range from $45 for sideline seating to $20 for general admission end zone seating. Visit www.TheHawaiiBowl.com for more information.

About SoFi

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com.

About the Hawai‘i Tourism Authority

The Hawai‘i Tourism Authority is responsible for strategically managing the State of Hawai‘i’s marketing initiatives to support tourism, the leading industry for the Hawaiian Islands. HTA’s goal is to optimize tourism’s benefits for Hawai‘i, while being attentive to the interests of travelers, the visitor industry and general public. HTA annually supports a wide range of Hawaiian cultural celebrations, community festivals and sports events to perpetuate Hawai‘i’s legacy and showcase the islands’ natural resources.

For more information about HTA, please visit www.hawaiitourismauthority.org. Follow updates about HTA on FacebookTwitter (@HawaiiHTA) and its YouTube Channel.


ESPN Events ESPN Events, a division of ESPN, owns and operates a large portfolio of 31 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games; FCS opening-weekend game; 14 college bowl games, 10 college basketball events, a college softball event and two college award shows, which accounts for approximately 300-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. ESPN Events also manages the Big 12 Corporate Partner Program. Collegiate Football Academy Sports + Outdoors Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Bad Boy Mowers Gasparilla Bowl (Tampa, Fla.); Birmingham Bowl (Alabama); Cheribundi Tart Cherry Boca Raton Bowl (Florida); Camping World Kickoff (Orlando, Fla.); Celebration Bowl (Atlanta); Famous Idaho Potato Bowl (Boise); Frisco Bowl (Texas); Guardian Credit Union FCS Kickoff (Montgomery, Ala.); Hawai’i Bowl (Honolulu); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); Makers Wanted Bahamas Bowl (Nassau);  MEAC/SWAC Challenge (Atlanta); Mitsubishi Motors Las Vegas Bowl (Nevada);   New Mexico Bowl (Albuquerque); Raycom Media Camellia Bowl (Montgomery, Ala.); SERVOPRO First Responder Bowl (Dallas-Fort Worth);  The Home Depot College Football Awards (Atlanta) Collegiate Basketball AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Fort Bliss, Texas); Charleston Classic (South Carolina); College Basketball Awards Presented by Wendy’s (Los Angeles); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic presented by Corona (New York City); Jimmy V Women’s Classic Presented by Corona (South Bend, Ind.); Myrtle Beach Invitational (Conway, S.C.); NIT Season Tip-Off (Brooklyn, N.Y.); State Farm Champions Classic (Indianapolis) and Wooden Legacy (Fullerton, Calif.) Collegiate Softball St. Pete/Clearwater Elite Invitational (Clearwater, Fla.) For more information, visit the official website, Facebook, Twitter or YouTube pages.