Marmot is the new title sponsor of the Boca Raton Bowl, the postseason college football game owned and operated by ESPN Events, a division of ESPN. The event will now be known as the Marmot Boca Raton Bowl.
The 2015Marmot Boca Raton Bowl will kick off Tuesday, Dec. 22, on ESPN at 7 p.m. ET, at Florida Atlantic University in Boca Raton, Fla. The game, in its second year, will feature a team from the Mid-American Conference against a team from the American Athletic Conference.
Marmot is an outdoor clothing and equipment company that is part of Jarden Corp., which is based in Boca Raton. For over 40 years, Marmot has been worn by skiers, climbers, mountaineers and adventurers worldwide. Marmot works with professional mountain guides and world-class athletes to pioneer what’s possible in the most extreme environments on Earth. If you need optimal protection from the elements or if you just enjoy being outside, Marmot makes high-performance clothing and equipment that keeps you warm, dry and comfortable.
“Marmot is a producer of top-quality clothing and equipment that is geared to a high-adventure lifestyle and I feel that’s a great fit with the vibe of Boca Raton and Palm Beach County,” said Doug Mosley, executive director of the bowl game. “We are happy to welcome Marmot as our new title sponsor and look forward to growing this event together.”
“Marmot is constantly seeking out new ways to connect with outdoor enthusiast audiences who watch sports programming live, such as the college football crowd,” said Tom Fritz, Marmot vice president of marketing. “The Marmot Boca Raton Bowl fits perfectly into our strategy to introduce the brand to new consumers in a way that is most likely to be noticed.”
“We happily welcome a company with local ties here in Boca Raton as Marmot and Jarden join the Boca Raton Bowl,” said Clint Overby, senior director of events, ESPN Events. “We look forward to working hand-in-hand with Marmot and Jarden as our event continues to grow.”
“ESPN has been a valuable media associate for numerous Jarden brands, and specifically for Marmot,” said Jared Anderson, director of Jarden Media Ventures. “The Boca Raton Bowl is a natural extension of our commitment to reaching the college football audience.”