Newly rebranded Mitsubishi Motors Las Vegas Bowl set for Dec. 15, 2018
LAS VEGAS (July 12, 2018) – Mitsubishi Motors will serve as title sponsor for the next two years for the annual college football postseason game that will now be known as the Mitsubishi Motors Las Vegas Bowl.
Tickets are now on sale to the general public for the 2018 Mitsubishi Motors Las Vegas Bowl, which will feature a Pac-12 team against the top selection from the Mountain West. The 27th edition of the game will be played Saturday, Dec. 15, at 12:30 p.m. PT (3:30 p.m. ET) at Sam Boyd Stadium and televised nationally by ABC. Prices, depending on location, range from $35-$250. Visit www.lvbowl.com for more ticket information.
“This new partnership brings together two exciting and world-renowned brands in Mitsubishi Motors and Las Vegas,” said Mitsubishi Motors Las Vegas Bowl Executive Director John Saccenti. “We are proud of how our event has grown so much along with our great city the last quarter-century and with the addition of a world-class title sponsor the future looks even brighter.”
“We are extremely enthused about this partnership and how it can help build brand awareness for Mitsubishi Motors and our exciting vehicle lineup, including our all-new Eclipse Cross and Outlander PHEV,” said Francine Harsini, Chief Marketing Officer, Mitsubishi Motors North America. “This collaboration allows us to provide our customers and fans with fun experiences, connecting with them in a unique way.”
This marks the first time Mitsubishi Motors North America, Inc. (MMNA) has been a title sponsor for a college football bowl game. MMNA recently launched the all-new Eclipse Cross CUV and the plug-in hybrid electric Outlander PHEV. For additional information on all Mitsubishi vehicles sold in the US, please visit media.mitsubishicars.com.
Last year’s edition saw No. 25 Boise State defeat Oregon 38-28 in front of the ninth-largest crowd in Las Vegas Bowl history. The Las Vegas Bowl is one of 14 bowl games owned and operated by ESPN Events, a division of ESPN.
Follow the Las Vegas Bowl on Twitter: @LasVegasBowl
Find the Las Vegas Bowl on Facebook: facebook.com/lvbowl
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.